linkedin.com/in/geoffbock // geoff@geoffbock.com

EXPERIENCE

Worked on 750+ projects with precision and consistency as creative lead including over 50+ conference exhibits and installation designs. Projects I worked on supported a $100M omnichannel pipeline across sales and marketing teams.
Collaborated with cross-functional departments including C-Suite leadership, product marketing, and back-end web team; designed and maintained brand standards, guidelines, and best practices; assisted with redesign of the Forescout website UI.
Produced content for EMEA, APJ, AMS, and META marketing teams and global vendors; designed social campaigns, event booths and signage, digital and print collateral for enablement teams, and direct response and performance marketing campaigns.

Offered creative services ranging from consultation, art and creative direction, brand development and messaging, and marketing and digital design from creative brief through presentation and implementation.
Engaged directly with stakeholders and over 20+ clients and accounts including PwC, HBO, JP Morgan & Chase, Intel, Adidas, Men’s Health, Marriott International, Canon, and Bankrate.
Projects for my accounts spanned a range of capacities incorporating print & web design, UI/UX, video editing, overseeing print production, branding, illustration, storyboarding, animation, and copy writing.

Initiated marketing campaign staging requests utilizing Oracle’s Eloqua software, an industry-leading marketing automation platform, where I was responsible for over 30+ projects per month within the marcom team.
Collected and analyzed digital data and statistics that measured the performance of digital traffic to support marketing and campaign optimization, as well as lead generation for sales, product, and engineering teams.
Assisted with content creation for all digital channels including web, social, paid advertising, and email campaigns, driving traffic and demand generation which contributed to a $600M global pipeline.

Created, illustrated, directed, storyboarded, and animated web videos and commercials; conceived web, OOH, and traditional advertising campaigns contributing to over $250M in annual revenue.
Collaborated with creative directors, traffic and account managers, and copy editors to develop and execute a variety of campaign, project, and social media strategies.
Managed projects, sound design, and post-production operations and engagement for 10+ accounts including BDO, Monroe College, and Kyocera.

Developed, designed and presented campaigns and digital video content for clients in the pharma, healthcare, law, and education industries including multi-platform and interactive mobile content leveraging front-line knowledge of channels and trends.
Teamed with creative directors, copy writers, and account managers to develop aligned messaging from initial RFPs and SLAs through creative exploration, presentation and campaign launches, contributing to over $6M in revenue generation.
Supervised and generated 360° campaigns, web and mobile campaign implementations, and brand guidelines and re-branding for over 20+ clients including Wolters Kluwer, Genzyme, Raptor, and NCLEX.

EDUCATION

Bachelor of Science, Digital Communication Design and Animation

Technical Skills: Adobe Creative Suite, Figma, Microsoft Suite, Apple Suite, Ableton, UI/UX Process, Monday, Trello, Jira

Additional Education: San Francisco State University, Film Studies and UCLA, Multimedia and Graphic Design

Interests: Skiing, Rafting, Synthesizers, Guitars, Dogs, Travel, Literature, Aviation, Film Scoring and Production, AI, and VR