EXPERIENCE
Senior Art Director and Brand Design Lead, Forescout Technologies, San Jose, CA / October 2021 – June 2024
Worked on 750+ projects with precision and consistency as creative lead including 50+ conference exhibits and installation designs. My projects supported a $100M omni-channel pipeline across sales and marketing teams.
Collaborated with cross-functional departments including C-Suite leadership, product marketing, and back-end web team; designed and maintained brand standards, guidelines, and best practices; assisted with redesign of the Forescout website UI.
Produced content for EMEA, APJ, AMS, and META marketing teams and global vendors; designed social campaigns, event booths and signage, digital and print collateral for enablement teams, and direct response and performance marketing campaigns.
Geoff Bock Design and Motion, New York, NY / June 2013 – October 2021
Offered creative services ranging from consultation, art and creative direction, brand development and messaging, and marketing and digital design from creative brief through presentation and implementation.
Engaged directly with stakeholders and 20+ clients and accounts including PwC, HBO, JP Morgan Chase, Intel, Adidas, Men’s Health, Marriott International, Canon, and Bankrate.
Projects for my accounts spanned a range of capacities incorporating print and web design, UI/UX, video editing, overseeing print production, branding, illustration, storyboarding, animation, and copywriting.
Digital Marketing Specialist, Oracle, Bozeman, MT / March 2020 – June 2021
Initiated marketing campaign staging requests utilizing Oracle’s Eloqua software, an industry-leading marketing automation platform, managing 30+ projects per month within the marcom team.
Collected and analyzed digital data and statistics that measured the performance of digital traffic to support marketing and campaign optimization, as well as lead generation for sales, product, and engineering teams.
Assisted with content creation for all digital channels including web, social, paid advertising, and email campaigns, driving traffic and demand generation, contributing to a $600M global pipeline.
Senior Art Director and Lead Motion Designer, SMANYC, New York, NY / May 2017 – June 2018
Created, illustrated, directed, storyboarded, and animated web videos and commercials; developed web, out-of-home (OOH), and traditional advertising campaigns contributing to over $250M in annual revenue.
Collaborated with creative directors, traffic and account managers, and copy editors to develop and execute a variety of campaign, project, and social media strategies.
Managed projects, sound design, post-production operations, and client engagement for 10+ accounts including BDO, Monroe College, and Kyocera.
Art Director, Big Arrow Group, New York, NY / April 2012 – May 2013
Developed, designed, and presented campaigns and digital video content for clients in the pharma, healthcare, law, and education industries including multi-platform and interactive mobile content leveraging front-line knowledge of channels and trends.
Teamed with creative directors, copywriters, and account managers to develop aligned messaging from initial RFPs and SLAs through creative exploration, presentation and campaign launches, contributing to over $6M in revenue generation.
Led and executed 360° campaigns, web and mobile campaign implementations, and brand guidelines and re-branding for over 20+ clients including Wolters Kluwer, Genzyme, Raptor, and NCLEX.
EDUCATION
New York University, New York, NY / September 2008 – June 2011
Bachelor of Science, Digital Communication Design
SKILLS
Photoshop, Illustrator, After Effects, InDesign, Premiere, XD, Media Encoder, Acrobat Pro, Figma, Logic Pro, Final Cut Pro, Ableton, Webflow, Sketch, Canva, Monday, Trello, Jira, SmartSheet, Slack, Asana, HubSpot, Basic HTML, MidJourney, AI