In redesigning Forescout Technologies' website and social campaigns as Senior Art Director, my focus was on establishing a modern aesthetic for better user engagement. I analyzed existing brand elements to identify improvement areas in user experience and design. Collaborating with teams, I created a streamlined visual language that embodies the company's innovative spirit, ensuring adaptability across platforms. This included a cohesive color palette, typography, and imagery tailored to Forescout's audience, alongside dynamic layouts to enhance interaction. The new design modernizes the brand, strengthens user connections, and reinforces Forescout’s leadership in cybersecurity.
