linkedin.com/in/geoffbock // geoff@geoffbock.com

EDUCATION

08/2008 - 05/2011 

New York University, New York, NY

  • Bachelor of Science, Digital Communication Design and Animation

  • Magna Cum Laude and class representative at Yankee Stadium NYU graduation 

  • Vice President, NYU Student Council

EXPERIENCE

10/2021 - present

Senior Marketing and Brand Art Director, Forescout Technologies, TX

Cybersecurity company offering network security solutions for cyber asset management, network access control, segmentation management, and OT/ICS and IoMT security.

  • Work on 750+ projects in over 2.5 years with precision and consistency as creative lead, including over 50+ conference exhibits and installation designs.

  • Collaborate with cross-functional departments including C-Suite leadership, product marketing, and back end web team; designing and maintaining brand standards, guidelines and best practices; assist with redesign of the company website; spearhead brand development.

  • Projects I work on support a $100M omnichannel pipeline across sales and marketing teams with my leadership skills and proven prolific creative abilities.

  • Produce content for EMEA, APJ, AMS, and UAE marketing teams, designing social campaigns, event booths and signage, enablement initiatives, digital and print collateral design for all global regions, direct response and performance marketing, and A/B creative testing, and engagement with our vendors.

 

06/2013 - 03/2024

Creative Director/Animator/Proprietor, Flashjack The Hero, NY

Owner of content creation design studio working across print, OOH, video, social, and mobile platforms.

  • Offered creative services starting with regular client meetings that ranged from consultation, art and creative direction, concept development, brand messaging and marketing, and digital design from creative brief to project conclusion.

  • Engaged directly with stakeholders and interacted with 20+ clients, highlights include: PwC, HBO, JP Morgan & Chase, Intel, Adidas, Men’s Health, Marriott International, Canon, and Procter & Gamble.

  • Project fulfillment for my accounts included a range of capacities incorporating print & web design, UI/UX, video editing, overseeing print production, branding, illustration, storyboarding, storytelling, and copywriting. 

04/2020 - 06/2021

Digital Marketing Specialist, Oracle, MT

Global developer of marketing database software and technology, cloud-engineering systems, and enterprise software products. 

  • Initiated marketing campaign staging requests using marketing systems including Oracle’s in-house Eloqua software, an industry-leading marketing automation platform where I was responsible for over 30+ projects per month with a team of 10+.

  • Collected and analyzed digital/internet/website/mobile data and statistics which monitored and measured the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making.

  • Assisted on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses, driving traffic that contributed to a $600M dollar global pipeline.

  • Ensured localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails.

05/2017 - 06/2018

Senior Art Director + Lead Animator, SMANYC, NY

Integrated all-media agency specializing in communications strategies for B2B sellers and buyers. 

  • Created, illustrated, directed, storyboarded, and animated videos and conceived web, OOH, and traditional advertising campaigns contributing to over $250m+ in annual revenue.

  • Assisted creative directors, traffic managers, and editors to execute a variety of campaigns while managing projects further developing creative strategies.

  • Collaborated with copywriters to develop project and campaign direction, brand and strategy development, and social media marketing through delivery which included client-facing presentations of creative explorations from initiation through project milestones.

  • Managed projects, sound design, and post-production operations and engagement for 10+ accounts including BDO, Monroe College, and Kyocera.

04/2012- 06/2013

Senior Art Director, Big Arrow Group, NY

Strategic consulting and communications firm specializing in global brand development and advertising.

  • Developed, designed, presented, and executed campaigns and digital video content for clients in the pharma, healthcare, law, and education industries inclusive of creating digital and interactive content, television and radio production, and with a front-line knowledge of channels and trends.

  • Supported creative directors and account managers from initial RFPs and SLAs through creative exploration, presentation and project delivery.

  • Teamed with copywriters from project and campaign inception to fulfillment to develop aligned messaging and creative contributing to over $6m+ in revenue generation.

    Supervised and generated 360° campaigns, web and mobile campaign implementations, and brand guidelines/rebranding for over 20+ clients including Wolters Kluwer, Genzyme, Raptor, and NCLEX.

     

08/2010 - 04/2012

Art Director, Meredith Corporation City, NY

America's largest digital and print publisher.

  • Responsible for branding and marketing design for Meredith Special Interest Media group.

  • Supported the marketing/sales department with all art-related needs.

  • Designed editorial features and advertorials, online media, collateral, sales materials, interactive presentations, premium marketing programs, monthly advertiser programs, internal web and print campaigns, and POP.

06/2006 - 08/2010

Senior Art Director, SANDOW Media, NY

Publishing company offering print and digital media, conferences, trade shows, marketing, and business information services.

  • Responsible for the artistic direction of the Interior Design magazine marketing department.

  • Created all marketing/sales collateral, internal branding, online ad campaigns, event signage/environmental displays, in-house/client advertising, promotional materials, media kits, sell sheets, proposals, and presentations.

  • Managed and directed photo shoots, a department of designers, vendors, printers, and photographers.


09/2001 - 02/2006

Senior Art Director, Samuels Advertising, CA

Boutique design agency dedicated to creating fresh distinctive print and online advertising campaigns for the entertainment industry.

  • Oversaw designers and led projects from conception to delivery.

  • Responsible for design of promotional collateral, advertising campaigns, packaging, brochures, POP design, direct mail, environmental graphics, catalogs, and key art/one sheets for such clients as Lionsgate and 20th Century Fox.

  • Worked as project manager between clients, printers, marketing and advertising departments. 

ADDITIONAL INFORMATION

Technical Skills: Adobe Creative Suite, Figma, Monday, Trello, Jira, Microsoft, Ableton, Logic Pro, Final Cut Pro,  UI/UX Process, Method and Workflow, Sketch

Awards & Affiliations: Forescout 2023 Marketing MVP, SIGGRAPH, AIGA 

Further Education: Under-graduate study at San Francisco State University, Film and UCLA, Multimedia Design

Interests: Skiing, Camping, Synthesizers, Guitar, Dogs, Travel, Literature, Aviation, Film Scoring, Photography, River Rafting, AI, Video Production